I’m excited to share that Women In Research, a not-for-profit organization that champions diversity in the marketing research industry, is coming to Canada! I’m equally as excited to announce that I will be leading its first chapter in Toronto.

With more than 15 chapters around the world, WIRe equips women with tools to develop professionally, build connections, and stay inspired. Its mission is to advance the contributions and voice of women in research, both for themselves and for the greater good of the industry.

WIRe aims to create community, advocacy, and foster inclusion and diversity. These elements are a part of their 6 principles. These 3 elements are what drew me to WIRe, and what influenced me to build a chapter in Toronto.

More than ever before, we need a marketing research presence in Toronto. I know there’s room at the table for everyone to show that we care about this industry. Together we can actively work to encourage each other and women’s progress and advancement.

We can also work together to create opportunities where women deserve to be recognized. We want to help all women in the industry shine on the global research stage.

Creating a more vibrant and just industry for everyone means that WIRe events are open to all – women and men, young and old, and regardless of whether they love qualitative, quantitative, neuroscience, or analytical research.

With the help of colleagues from various companies, including Sklar Wilton & Associates, we are currently planning the very first Toronto event. The event will be held on Thursday, November 8th from 7-9pm. I’m personally inviting each of you to come!

Please register on the WIRe website to hear all the news about our chapter, and to sign up for the event. There is limited space, so stay informed and don’t hesitate to come out and support women in marketing research.  

I hope to see you there!

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WIRe’s Global Scholarship Fund is a community commitment to a more diverse and inclusive industry. In the past two years, we’ve worked collectively—and in partnership with the ESOMAR Foundation and Unilever—to award two scholarships to female students, entering into an mr-related field of study, in conflict or economically challenged markets: Innocent Rwamba Nyaga of Kenya and Esther Tot of Cambodia. This year, we’re hoping to fund the education of a third student, this time in Guatemala. Join WIRe is changing the face of market research, learn more here.