Originally published by Nicole Gibillini, via BNN Bloomberg

Aritzia’s focus on getting its product right rather than being marketing-led during expansion has been integral to the company’s success, Cyndi Pyburn, director of retail advisory firm Sklar Wilton & Associates, said in an email.

The retailer has not only managed to woo consumers, but has impressed investors and analysts as well. The stock currently has nine buy ratings and no sell ratings, according to Bloomberg data.

Click here to read the full article.