2020 has been a tough year for most brands as the pandemic has tested and stressed every marketer and brand builder. But, some companies leveraged the foundations they’ve built over recent years to rise to the challenge.

Each year, Strategy, one of Canada’s foremost marketing publications, recognizes people and companies that have experienced a pinnacle year filled with transformational growth and successes. We are thrilled to congratulate our client Sobeys Inc., on being named a 2020 Brand of the Year. And, we are so pleased that Sandra Sanderson, SVP of marketing for Sobeys, was recognized as a Marketer of the Year.

We have been so proud to work with Sandra and her team at Sobeys Inc. these past four years on initiatives including brand purpose, banner brand strategies, private brands, pharmacy strategy, community investment strategy ,and so much more. We look forward to our continued partnership where we’ll work hard to help Sobeys Inc. continue to win in the marketplace.

Congratulations Sandra Sanderson and the team at Sobeys on this well-deserved honour!


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