We are thrilled to announce that Sarah Major has been appointed Partner at Sklar Wilton & Associates, a leading Canadian strategic insights and analytics firm. Major rounds out the five member partner team which includes Charlie Wilton, Jennifer Marley, Manoj Raheja, and Sarah Liverance.

Most recently as Managing Director at SW&A, Major has helped drive success at numerous iconic Canadian companies as well as global Fortune 500 companies. During her 13 year career at SW&A, she guided strategy and innovation for companies such as Molson Coors, M&M Food Market, McCain Foods and several other restaurant, retail and CPG clients. Prior to SW&A, Sarah held client-side marketing roles such as Director of Marketing at LCBO and Marketing Research Manager at Hudson’s Bay Company. Her value is best described by her clients:

Each and every time we have worked on a project, or a brand turnaround, you and your team have always added such tremendous value, for which I truly appreciate! – Andy O’Brien, CEO, M&M Foods 

I cannot imagine a more deserving outcome than being made a partner at Sklar Wilton. From our earliest days through to our many hours spent together on driving the Innovation agenda, you have been a super star. Congratulations. – Kristi Knowles, CEO, Reunion Foods Inc.

Congratulations, Sarah, on becoming a Partner at Sklar Wilton & Associates. Becoming a Partner at a world class organization that fully embodies being a people first culture AND delivering results is no small feat. – Bryan McCourt, VP Marketing, McCain Foods 

Congratulations, Sarah! It’s been a pleasure working with you for the past decade. I am very happy to see you recognized for all you’ve done for your clients and all that is yet to come. – Scott Cooper, VP Global Innovation, Molson Coors 

Sarah has proven to be a mentor and leader for other members of the SW&A team. Her strategic expertise has contributed to the development of proprietary SW&A products and tools used by many clients to unlock growth and build their brand. Sarah has designed tools to help clients at larger organizations navigate agile innovation in a world that requires impact and results faster.

Sarah will continue to be responsible for leading the innovation practice for the company. She is most excited about helping the team at SW&A and their clients lean into a world of disruption and future proof their business.

The SW&A team is happy to call Major a mentor and now Partner, and wishes her much success in her new role. 

Sklar Wilton & Associates helps CEOs, CMOs, and marketing teams at consumer, retail and B2B brands solve tough problems to unlock growth and build stronger brands. Core capabilities include strategic insight and analytics leadership as well as inventing, reinventing, and futureproofing brands. SW&A was recognized as the number one Employee Recommended Workplace among private small businesses by the Globe and Mail and Morneau Shepell in 2017 and in 2019.