Click here to register for Net Gain 2017

Net Gain 2017 is MRIA’s forward-thinking, one-day conference in Toronto on November 30 which delves into the future of market research. This year, Net Gain continues to evolve the program by focusing on those who operate in the market research industry but might not necessarily be considered traditional research providers.

Sklar Wilton & Associates is pleased to participate in Net Gain this year, with an engaging talk by Chasson Gracie about perceptions of artificial intelligence among Canadians, and how researchers and marketers will need to accommodate this evolving technology.

Perceptions of Artificial Intelligence Among Canadians: Either You’re With It or It’s Against You

You may not realize it, but artificial intelligence is all around you. It protects our bank accounts when it sees we’ve bought three helicopters, and we rely on Siri, Alexa, and Echo to run our personal lives. Now, many of us are eager to pull up the MRIA newsletter on our tablets and read intently while we or, more accurately, our vehicles drive us to work.

As market researchers, many of us are more informed than the average person about the state and impact of artificial intelligence in our lives. In this presentation, we will share brand-new learnings from our 1st annual Artificial Intelligence Tracker of 1000 nationally-representative Canadians who shared their opinions and perceptions of artificial intelligence today and in the future.

We’ll learn how aware and involved Canadians are with artificial intelligence, and gain a better understanding of what people think AI can actually do. We’ll then discuss people’s emotional attitudes towards AI, and the what positive and negative effects they feel it will have on their lives.

A formal report on the AI study will be available on the Sklar Wilton & Associates website on November 30, 2017. 

Speaker Bio: Chasson Gracie, Director of Management Consulting, Sklar Wilton & Associates 

Chasson Gracie is a Director at SW&A and a winner of two David Ogilvy Awards for Research Excellence, two Media Week awards, and five Marketing Effectiveness awards at the Summit International Awards. Chasson worked at various advertising agencies for nearly a decade before launching his consulting practice to help C-suite and marketing executives develop smart, actionable decisions. When not busy helping clients address business, strategic, and research-planning challenges, Chasson can be found directing documentaries that investigate contemporary North American culture and its impact on society.

We hope to see you there! To view the Net Gain 2017 website, click here.

To register for Net Gain 2017, click here.