Lessons from the NFL on looking past the stereotypes to see what’s really going on....
Research doesn't have to be a blinding glimpse of the obvious.
Great research is energizing and clarifying, not boring or obvious. How do we ensure this is the case for our clients? By only designing research that answers specific hypotheses around a true business need. We believe so strongly in this that we have been known to recommend against research where it doesn’t do just that.
BETTER RESEARCH PLANNING
By understanding objectives and knowing what information already exists across the organization, we help our clients build research plans that tie every dollar spent to a true business need. No matter what the challenge, we start with the information you already know. We work with customer analytics, past research and secondary sources to answer the ‘answerable’. Through this process true information gaps are identified enabling focused research and engaging results.
How might we deliver this? We sit down with our clients on an annual basis to identify their research needs and design a plan that delivers the key insights required.
We are fortunate to have long-term relationships with many of our clients. Whether onboarding new employees or advising on a challenge has been previously tackled, we act as an institutional memory bank for our clients ensuring that insights stay alive year over year.
How might we deliver this? We meet with new employees, new agencies and new partners of our clients and provide a detailed onboarding of the key research insights and help them understand how they apply to their area of the business.
Given important differences between industry and company, we customize our approach to each client. Take a look at one of our related case studies to find out how we’ve done it in the past.
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