COVID-19 has disrupted every single business. Overnight, consumers changed their personal and shopping behaviours. Business plans seemed insufficient and in desperate need of reassessment. In addition to concerns about the safety and security of their families and employees, executive leaders immediately pivoted to being concerned about business continuity and the very survival of their business.

To help business leaders navigate through this crisis, MacKay CEO forums is hosting a virtual event on April 8, from 3:30 to 4:30 Eastern (12:30 to 1:30pm Pacific).

Manoj Raheja, Partner at Sklar Wilton & Associates, will share a 5-point plan for how business leaders and marketers can respond and position themselves during times of disruption and, in particular, during the COVID-19 crisis. He will discuss how leaders can take an offensive rather than defensive stance, how to start from the inside out, how to prioritize ways to help based on impact and speed of implementation, and how to be courageous in implementing a plan.

CEOs and senior leadership executives are invited to register for this free event through Eventbrite . We look forward to sharing our insights and helping you succeed through this difficult time.

About MacKay CEO Forums

MacKay CEO Forums help CEOs and executives in a wide range of industries across Canada benefit from the power of peer groups in tackling their issues. They aim to accelerate CEO performance through the highest impact, least time-intensive peer group for results-oriented CEOs + executives. MacKay CEO Forums are forward-thinking, results-oriented, professionally led learning groups of high achieving CEOs and top executives, many of whom represent Best Managed, Most Admired, Best Employers and leading brands.

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 A Partner at Sklar Wilton & Associates, Manoj Raheja is passionate about helping his clients create an aligned consumer view of the future so they have the necessary foresight and conviction to be the disruptors rather than the disrupted. He skillfully scopes and clarifies problems, listens and engages to inspire creative solutions, synthesizes and story-tells to move teams forward, all while leaving businesses, brands, and leaders better than before.

Sklar Wilton & Associates helps CEOs, CMOs, and marketing teams at consumer, retail and B2B brands solve tough problems to unlock growth and build stronger brands. Core capabilities include strategic insight and analytics leadership as well as inventing, reinventing, and futureproofing brands. SW&A was recognized as the number one Employee Recommended Workplace among private small businesses by the Globe and Mail and Morneau Shepell in 2017 and in 2019.