April 18, 2013 – Originally published by MarketingMag.ca

“I think [Holt Renfrew has] a really unique opportunity in the market to get out there and open some locations relatively quick and get a foothold in the market before someone like a Rack comes in,” says Sarah Major, director at marketing research firm Sklar Wilton & Associates.

But could a move down market dilute the caché of the Holts brand? Not if it’s executed properly.

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