Leadership lessons from the Sasquatch Music Festival.
By Amber Hudson
We’ve been on a bit of a hiatus this month while Luke is on vacation. But I did come across a great video that just had to be shared because yes, even a man dancing offers marketing lessons.
Click here to see the full video.
Here’s a summary of the lessons for your brand as you think about how to disrupt in your category:
(Adapted from Derek Sivers TED talk)
- A leader needs the guts to stand alone and risk looking ridiculous
- The leader must embrace the first follower as equal – it’s not about the leader anymore, it’s about “them”
- It takes guts to be a first follower, you stand out and brave ridicule, yourself
- The first follower transforms a lone nut into a leader
- The 2nd follower is a turning point: it’s proof the first has done well. Three is a crowd and a crowd is news. This is the momentum to start a movement.
- A movement must be public. Make sure outsiders see more than just the leader. Everyone needs to see the followers, because new followers emulate followers – not the leader.
But wait a second, here’s an interesting perspective… at the end of the day it’s not about being the leader:
- Being a leader is important, but it can be over-glorified. It was the first follower that transformed a lone nut into a leader.
- There is no movement without the first follower. When you find a lone nut doing something great, have the guts to be the first person to stand up and join in.
Tell us, do you agree with this perspective on leadership?