Lessons from our fundraising campaign for the Leukemia & Lymphoma Society.

By Amber Hudson and Luke Sklar

It’s pretty magical what happens when you unite people under a common cause.

Back in the summer we kicked off our fundraising campaign for the Leukemia & Lymphoma Society and I tell ya, the energy, creativity and passion this team brought to cause marketing was nothing short of phenominal.  From bake sales to silent auctions, Tardy Toonie (had to cough up $2 each time you were late to a meeting), Jargon Police (criminal use of jargon?  Busted…you owe $2), internal wagers and of course the donations made by our wonderful friends, family and clients, our clear vision and common focus helped us raise just shy of $30,000.

Last night SW+A got together to take part in the Leukemia & Lymphoma Society’s annual Light the Night walk.  We shed our inhibitions, swallowed a little pride and sang a team karaoke in front of thousands of fellow walkers (and I would walk 500 miles just to be the…sing it with me now!).

Everything truly is marketing, even when you’re supporting a cause close to your heart.  Here’s what made it such a success:

  • Vision!  Purpose! A Common Goal!
  • Clear accountability
  • Established key milestones
  • Fun, engaging programs that anyone could take part in
  • Had an incredible team of cheerleaders to keep us going

It was the antithesis of whipping something together and hoping that it works.  In a world where people are giving less and apathy is growing, we pulled off something truly amazing.