What the Fight of the Century taught us about living up to the hype.

By Amber Hudson and Luke Sklar

The hype was unprecedented but at the end of the day the most interesting thing at the Fight of the Century were the celebrities hanging out ringside.  The unanimous decision on the Mayweather / Pacquiao fight?  A total snooze-fest.

Floyd Mayweather, a technically great fighter who has never lost a match, is painfully boring to watch.  His lack of likability (yes, we begrudge his $20 million in cars that he never drives) translates into boxing fans desperately wanting more.  The fact that Mayweather was booed after winning the match sums it up.  As for Manny Pacquiao, he just whined about his injured shoulder.  Yawn.

For those of you who stuck it out and watched the full 12 rounds…you just witnessed the end of boxing.

So marketers, with hype comes the responsibility of delivering the goods.  This goes for any brand, whether it’s a new movie, a tech upgrade (come on Apple, the last iPad was a total lunch-bag let-down) or even a flavour extension, make sure you have the killer punches that your fans demand.

You heard it here folks, we called the end of Justin Bieber and Tim Tebow; and now the death of boxing.