Lessons from Seattle Seahawk’s Marshawn Lynch on having a POV.

By Luke Sklar and Amber Hudson

Yesterday was the annual Super Bowl “press day” where players take the podium and answer questions asked by the media.

Seattle Seahawk’s running back Marshawn Lynch, threatened with a $500,000 fine if he didn’t show up, took his seat at the podium and informed the media that he was going to answer every single question with “I’m here so I won’t get fined”. And he did. To have a look click here.

Well, if this didn’t spark some serious debate over here at EIM!

Over in the left corner, The Boomer POV:

  • He was incredibly disrespectful.
  • As a grown up and role model he should know better.
  • It diminishes his team and the entire NFL organization (who writes his pay check).
  • If this was my child I would never let them get away with such bad behavior.

And over in the right corner, The Gen X POV:

  • He’s allowed to make a statement: he’s an ultra-private, incredibly talented player who is about the game, not being paraded in front of the media circus.
  • His tone was light-hearted, he thanked people, he picked up a reporter’s recorder off the floor and caught a bag of Skittles tossed at him from the crowd.
  • If this was my child and they were amazing at what they did, I’d be okay with them taking a stand.

Will he suffer the long term consequences of these actions? Probably. Does he care? Probably not. The lesson is strong brands, with the goods to back it up, should declare their POV. But by alienating their fans they must be willing to suffer the consequences.

Our prediction? In a few years Marshawn will retire off into the sunset, never to be heard from in the media again. And he’ll be just fine with that.

Go on, tell us what you think!