By Luke Sklar and Amber Hudson
Welcome to the Everything is Marketing blog. We are here to prove that every single issue in life, every person, story or event, has a marketing lesson. And we want you to join in the conversation. So crack those knuckles and weigh in on the discussion, share your thoughts and ideas, agree or disagree. Bring it on, we want to hear from you!
We love America, we love Americans, we love the Super Bowl, we love the Green Bay Packers. But as Canadians, how would we react if Avril Lavigne screwed up a rousing rendition of Oh Canada? While the blogosphere is downright trashing Christina (who has wicked pipes by the way), Canadians would have:
a). Likely not even noticed
b). Laughed it off
c). Moved on quickly
Does that not showcase the difference between Canadians and Americans or what? Not better, not worse, just different. So what’s the marketing lesson?
1. Understand the beliefs and values of your target
2. Slapping American brands into Canada and foisting them on consumers might really miss the mark
By the way, the Tweet of the day: RT @NotGaryBusey “Is Christina Aguilera’s remix of the National Anthem available on iTunes yet?”