Our lessons learned from 2012.

By Amber Hudson and Luke Sklar

It’s that time of year when people reflect back on all that’s happened over the past 12 months and tally-up the hits and misses. So we at EIM have decided to look back at the good, the bad and the ugly by sharing our Top 5 and Bottom 5 posts (based on level of readership) and the lessons we’ve learned along the way.

The Top 5 “Everyone Loves a Provocative Headline” Posts

  1. You Are Not Bigger Than The Rocks: don’t believe your own bull
  2. Gangnam Style:  it pays to be the anti-brand
  3. Lessons Learned from Tim Tebow: have faith in your team, each other, the plan
  4. A Woman and a Jew Walk into a Bar: don’t always take the safe route, push boundaries and a little humour goes a long way
  5. Leg Bombing Your Way to Share of Mind: Seeking shameless attention and trying too damn hard doesn’t add value

The Bottom 5 “Did These Sound Boring or Something?” Posts

  1. World’s Greatest Marketers:  companies will pay a premium for Canadian marketers
  2. Death Profiteers:  don’t ignore looming disasters.  Develop a brand roadmap to ensure a long lifecycle
  3. Heaven is Where…:  go ahead, use stereotypes.  If done right your target will love you
  4. Happy New Year:  September is the real New Year; the time to reset your goals and get rid of the noise
  5. Weathering a Crisis:  be prepared for a crisis because hope is not a strategy

What did we learn? You can’t predict the future but you can plan for it. We really don’t know why some of our blogs popped and some of them flopped. But what we do know is we can try even harder to help marketers in 2013.  So hope you enjoyed reading these as much as we’ve enjoyed writing them!  We are signing off until January.  Until then, Merry Christmas, happy holidays and happy New Year!