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At Sklar Wilton & Associates, we apply Insights,
Facilitation and Strategy to help clients make smarter business decisions.
Our Blogs, Tools and Case Studies provide tips, tricks and fresh perspectives on addressing the challenges of today’s marketplace. Read through our latest content for helpful hints on overcoming the marketing challenges your brand is facing today.

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From Our Blog

19
Dec

How To Build Action Standards That Facilitate Successful Innovation

POSTED BY: Sklar Wilton

Recognizing successful research and testing can be a subjective task but it doesn’t have to be. With careful planning and buy-in from stakeholders during the planning phase, success can be clearly and easily identified. Creating action standards that detail what…

19
Dec

Neuromarketing: The Here and Now of MR, or MR of the Future?

POSTED BY: Mike Armson

The application of neuroscience methods to market research is an exciting area, and one that has received a lot of hype over the last several years. But does neuromarketing offer good ROI? Let’s dive in and find out. Quantitative Precision…

19
Nov

Are you an order-taker or a problem solver: How to untangle the perceived marketing problem to get to the real problem

POSTED BY: Sklar Wilton

The problem presented is almost never the problem. Though it’s quick and easy to be an order-taker and take problems at face value, to get to the true business problem we must define the problem using powerful questioning. For marketers…