January 2015 – Originally published by The Globe and Mail
Luke Sklar, founder of marketing consultancy Sklar Wilton & Associates, said generally, Canadian consumers prefer less-sweet fare than their American counterparts, with the exception of Quebec.
Mr. Sklar predicted that few people will notice Coke’s change in sweetness, although a small grassroots movement could emerge to complain about it. “It’s more about the emotional connection to the brand than the actual taste.”
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