Originally Posted on BNN Bloomberg by Nicole Gibillini

A need to reinvent

Jennifer Marley, partner at Toronto-based retail advisory firm Sklar Wilton & Associates, agrees Indigo is equipped to take on Amazon, but says the bookseller needs fresh ideas and new merchandise.

“They’ve remained dominant and do a really good job on books,” she said in a phone interview. “That’s a category they have to continue to dominate and defend. But they need to grow with lifestyle. They need to grow with kids’ inspiration and toys – and that’s a super competitive market in and of itself.”

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