Books We Love

By Jennifer Marley

Here are some of SW+A’s recommendations on business books we love:

Good to Great, Jim Collins
The Black Swan, Nicholas Taleb
The Strategy Paradox, Michael Raynor
Groundswell, Charlene Li and Josh Bernoff
Four Seasons, Isadore Sharp
Tribes, Seth Godin
Grown up Digital, Don Tapscott

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Everything is Marketing – Great Brands Have Tribes

Everything is Marketing – Beat It vs. Puppy Love

Tim Hortons revamping Roll Up the Rim after latest program disappoints in first-quarter results

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