Apr 23Not all PR is Good PR: What to Consider Before Your Brand Goes Viral. In the digital age, a brand's popularity can ignite overnight, fueled by social media's vast reach. This phenomenon, known as "brand...
Apr 18Most businesses have more data than they know what to do with.Our Managing Director, Mike D'Abramo spoke with Canadian Grocer about what it means to be a data-driven company, how data can be used to...
Mar 7Dynamic Pricing: The future of fast food? Or a fan failure?Dynamic pricing is a strategy used by some companies to match price and demand in real time. Essentially, raising the prices when demand...
Jan 29, 2020Future-proofing6 Impactful Ways Brands Benefit from Understanding the Customer Experience JourneyWe’re all familiar with the CDJ but what is a CEJ (customer experience journey)? Effectively, it is a plan to reach, influence, and win...
Jan 23, 2020Future-proofing2019 AI in Practice: Disrupting the retirement living industry to deliver best in class health experThe demographics of Canada are changing quickly. By 2050, 26% of Canada’s population is expected to be aged 65 or better, up from 18%...
Jan 7, 2020Future-proofing2019 AI in Practice: Disrupting the alcoholic beverage industry for new product innovations and imprBy Annie Pettit 67% of people believe AI will completely change the way we live and work. 73% of people believe AI will affect shopping...
