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A Fresh Perspective.
From the future of shopping to wellbeing in the workplace, our blog is a destination for thought leaders and marketing minds to gain clarity on what matters most to their business, consumers and employees.
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Oct 29, 2024
Turbocharging Marketing Teams of Tomorrow.
Takeaways from the 2024 CMO Forum
Apr 23, 2024
Not all PR is Good PR: What to Consider Before Your Brand Goes Viral.
In the digital age, a brand's popularity can ignite overnight, fueled by social media's vast reach. This phenomenon, known as "brand...
Apr 18, 2024
Canadian Grocer: Most businesses have more data than they know what to do with.
Our Managing Director, Mike D'Abramo spoke with Canadian Grocer about what it means to be a data-driven company, how data can be used to...
Mar 7, 2024
Dynamic Pricing: The future of fast food? Or a fan failure?
Dynamic pricing is a strategy used by some companies to match price and demand in real time. Essentially, raising the prices when demand...
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Jan 23, 2020
2019 AI in Practice: Disrupting the retirement living industry to deliver best in class health exper
The demographics of Canada are changing quickly. By 2050, 26% of Canada’s population is expected to be aged 65 or better, up from 18%...
Jan 7, 2020
2019 AI in Practice: Disrupting the alcoholic beverage industry for new product innovations and impr
By Annie Pettit 67% of people believe AI will completely change the way we live and work. 73% of people believe AI will affect shopping...
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