Aritzia reopened its flagship location at 50 Bloor Street West in Toronto last year after a major remodelling.
Canadian retailer Aritzia Inc. will soon be offering expanded clothing sizes on a trial basis, saying it has recognized a shift in the fashion industry.
“There has been a push into more inclusivity throughout society and certainly in the fashion business. That’s not lost on us,” founder and chief executive Brian Hill said on a conference call to discuss the company’s third-quarter results on Thursday.
Currently, Aritzia’s core products go up to size 10 and sometimes size 12; Mr. Hill said the retailer would be offering up to size 18 to gauge customer response. The test will be conducted with Aritzia’s Babaton brand, starting in the spring and summer.
“People don’t want to feel they have to shop at a specialty store that may have a stigma — ‘plus size’ in fashion has not always been a positive thing,” said Jennifer Marley, a partner at retail consultancy Sklar Wilton and Associates in Toronto. “You want to be able to go to a store that reflects your style.”